Why do you need to use social media to build your business? The answer’s simple. Your clients are there, using it, engaging with it and getting their information from it.
- It drives traffic to your website
How you use social media impacts on how high up the ranking your website appears on Google. If you’re absent from social media, your website may be much harder to find.
- It helps to personalise and nurture your customer relationships.
People like to interact, engage and buy from real people - not corporations.
The more positive, trusted and individual your relationship with your market, the better you’ll do. Listen to what your customers are saying and create a personal connection with them by being quick to ‘like’, share and comment on their positive news stories.
- It helps you to understand your market better.
Your market is constantly changing. You need to understand how and what’s happening in your customer’s market so that you can anticipate their future needs.
Use social media to join in the conversation, positioning yourself as an expert who understands their challenges, readily offering free, non-sales focused advice where appropriate (just be sure to listen for a while before doing any of the talking).
- It helps to build your brand image.
Modern, relevant, credible, expert, trusted. This is undoubtedly how you want to be thought of.
Use social media as a way to promote your business as a trusted source of valuable information and advice.
- It is great for networking.
Engage with their content and it will enable you to connect with influential people within the industry.
Doing this is free, takes little time, and has none of the costs associated with traditional business networking. And in today’s mobile age it can be done from anywhere. So you can ‘like’, ‘share’ and ‘re-tweet’ on the go, making those small but vital interactions with your customers and prospects at a time that’s convenient to you.